Ananya Birla is an entrepreneur and musician. She is the founder of Svatantra Microfinance, a company that provides microfinance to woman in rural India. She is also founder of CuroCarte and cofounder of Mpower. Birla has received awards for her work and entrepreneurship, including the ET Panache Trendsetters of 2016 award for Young Business Person. She is the eldest child and daughter of industrialist Kumar Mangalam Birla and Neerja Birla and the sixth generation scion of the Birla family.She belongs to Rajasthani Marwari business family. In 2016, Birla made her music debut with the international release of her single ‘Livin The Life’.